199 results found

As enterprises adopt cloud data warehouses, marketers are right to demand that their MarTech work with the data they already have. Zero-copy MarTech has great promise: it allows marketers to access and use all of their data (from the data warehouse where their companies store it) without creating expensive and risk-inducing copies. But when I talk to marketi...

Matt, can you provide a brief overview of your professional journey and how it led you to your current role as Sr. Director of Product Management at Experian? a. My name is Matt Tipperreiter, and I have worked for Experian Marketing Services for 26 years. My career has closely followed the trajectory of the advertising industry in becoming increasingly focus...

Google and emerging generative AI platforms have forced SEO and marketing professionals to think bigger. The days of impacting rankings with quick wins are fading, replaced by a more holistic approach that rewards real consumer-focused strategy and meets audiences where they are searching. Google and other emerging generative AI platforms have forced SEO and...

The digital-first environment necessitates Martech as a fundamental tool that businesses need to create personalized customer experiences. The evolution of advanced data collection raises both privacy protection challenges and business ethics concerns for marketers. The ethical considerations of Martech represent a basic requirement for brands that wish to d...

Welcome to Martech Charles. You founded O2 Commerce back in 2006 while still in university, and now you lead a team of nearly 150 experts. What inspired you to start the O2 Commerce? It started with a simple but big idea: bridging the gap between technology and marketing. Back then, I noticed agencies struggled with the technical side—programming websites, i...

Welcome to Martech Charles. You founded O2 Commerce back in 2006 while still in university, and now you lead a team of nearly 150 experts. What inspired you to start the O2 Commerce? It started with a simple but big idea: bridging the gap between technology and marketing. Back then, I noticed agencies struggled with the technical side—programming websites, i...

Developing a best-in-class marketing effectiveness program requires time, effort, and commitment – but the rewards are worth it. To succeed, businesses need a holistic set of processes, tools, techniques, skills, and behaviors that enable marketers to make investments that contribute to business growth. These include: • A clear vision for the role that marke...

Search engine optimization (SEO) serves as a fundamental digital marketing ingredient that improves business web visibility and draws targeted website visitors. As we evolve digitally, artificial intelligence (AI) technology drives fundamental changes throughout SEO practices. Therefore, the combination of search engine advances and improved AI algorithms al...

Umer, you’ve had a fascinating career path that spans across ecommerce, retail, and D2C brands. Could you walk us through your professional journey so far, and what you’re most passionate about in your work? My career has been an exciting journey through the evolving world of eCommerce, marketing, and digital transformation. I began my career at Rocket Inter...

Implementing accessibility principles in digital design is often viewed as something businesses must do to comply with regulatory requirements. Yet as the population ages and the prevalence of disabilities increases, that view evolves. From the twenty-something recently diagnosed with ADHD, to the mom in mid-life struggling to see without glasses, to the sen...

The digital advertising industry is currently undergoing revolutionary changes that have AI at its core. AI capabilities drive dynamic changes in programmatic video advertising since this automated video advertisement system allows automated buying and placement as well as optimization. Programmatic advertising enhanced by AI enables better audience targetin...

My career began in the hospitality industry, where I spent 14 years honing my skills in marketing and events. My studies in Events Management at Sheffield Hallam University, with a focus on arts and entertainment, provided a solid foundation for developing and executing successful brand campaigns for various hospitality venues. I’ve always been driven by a p...