MarTech Interview with Matt Tipperreiter, Sr. Product Strategy Director at Experian

Matt, can you provide a brief overview of your professional journey and how it led you to your current role as Sr. Director of Product Management at Experian?
a. My name is Matt Tipperreiter, and I have worked for Experian Marketing Services for 26 years. My career has closely followed the trajectory of the advertising industry in becoming increasingly focused on direct consumer relationships and personalization. Currently, I oversee Experian’s Offline and Digital Graphs as well as our Collaboration products, helping platforms, marketers, and data and measurement providers use our identity products to meet their needs.

Describe key features of offline graph along with its significance in today’s data-driven advertising landscape.
a. Experian’s Offline Graph offers companies a license of stable offline data points, like name, address, phone number, email, geographic information, date of birth, and additional attributes that provide a complete view of household and individual identities. The Offline Graph integrates known offline identity information from reliable deterministic sources like property ownership records, public records, and marketing data to provide access to all United States consumers and households.

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