205 results found

Since it began with banner ads in the 1990s, display advertising has gone through drastic changes in digital marketing. Today, marketers are required to keep up with the constant shifts taking place in consumer behavior. Although we face privacy laws, the constant exposure to ads, and using various platforms, people continue to ask: Is display advertising a ...

The evolution of ecommerce has redefined the retail landscape, shifting it from a series of seasonal trends to a dominant force shaping the future of shopping. The numbers speak volumes. Revenue in the European ecommerce market has been forecast to continuously increase between 2024 and 2029 by a total of 344.7 billion U.S. dollars (+54.48 percent). After th...

In today’s busy marketing world, with people’s attention spread and standing out required, using events is an effective method for creating memorable moments, interacting with customers, and attracting leads. Regardless of whether you’re a small company starting out or a big one looking to strengthen customer bonds, you need to learn the basics of event mark...

Today’s customers interact in digital domains, thus holding high expectations of receiving a unique and uniform experience. This change is irrespective of whether they are interacting through an application, through social media, or even visiting a bricks-and-mortar establishment. It has become clear that an omnichannel approach is not a mere option, but is ...

Today’s customers interact in digital domains, thus holding high expectations of receiving a unique and uniform experience. This change is irrespective of whether they are interacting through an application, through social media, or even visiting a bricks-and-mortar establishment. It has become clear that an omnichannel approach is not a mere option, but is ...

IT trends shaping B2B success in 2025 include AI, cybersecurity, edge computing, and sustainable tech as strategic growth tools. Introduction AI and Automation: Driving Smart Decisions Cloud-Native Infrastructure and Edge Computing Cybersecurity as a Strategic Priority Conclusion Introduction B2B companies are experiencing a transformative and rapid digital ...

As enterprises adopt cloud data warehouses, marketers are right to demand that their MarTech work with the data they already have. Zero-copy MarTech has great promise: it allows marketers to access and use all of their data (from the data warehouse where their companies store it) without creating expensive and risk-inducing copies. But when I talk to marketi...

Matt, can you provide a brief overview of your professional journey and how it led you to your current role as Sr. Director of Product Management at Experian? a. My name is Matt Tipperreiter, and I have worked for Experian Marketing Services for 26 years. My career has closely followed the trajectory of the advertising industry in becoming increasingly focus...

Google and emerging generative AI platforms have forced SEO and marketing professionals to think bigger. The days of impacting rankings with quick wins are fading, replaced by a more holistic approach that rewards real consumer-focused strategy and meets audiences where they are searching. Google and other emerging generative AI platforms have forced SEO and...

The digital-first environment necessitates Martech as a fundamental tool that businesses need to create personalized customer experiences. The evolution of advanced data collection raises both privacy protection challenges and business ethics concerns for marketers. The ethical considerations of Martech represent a basic requirement for brands that wish to d...

Welcome to Martech Charles. You founded O2 Commerce back in 2006 while still in university, and now you lead a team of nearly 150 experts. What inspired you to start the O2 Commerce? It started with a simple but big idea: bridging the gap between technology and marketing. Back then, I noticed agencies struggled with the technical side—programming websites, i...

Welcome to Martech Charles. You founded O2 Commerce back in 2006 while still in university, and now you lead a team of nearly 150 experts. What inspired you to start the O2 Commerce? It started with a simple but big idea: bridging the gap between technology and marketing. Back then, I noticed agencies struggled with the technical side—programming websites, i...