AI in marketing is a topic unlikely to catch modern marketers by surprise, bearing in mind all the tools seamlessly incorporated into everyday operations. AI features hidden in social and search engine advertising solutions, email marketing platforms, e-commerce tools
Also Read – Data Collaboration Is Getting Harder – Time for an OpenAPI for Data
1. Challenges in AI Adoption
Despite the prevalence of AI tools, many marketing departments do not have a unified, strategic approach for more substantial projects involving artificial intelligence. There is a significant gap in creating an AI-friendly culture, emphasizing a data-first approach
1.1Lack of a Strategy
There are numerous tools that incorporate AI c...
AI in marketing is a topic unlikely to catch modern marketers by surprise, bearing in mind all the tools seamlessly incorporated into everyday operations. AI features hidden in social and search engine advertising solutions, email marketing platforms, e-commerce tools
Also Read – Data Collaboration Is Getting Harder – Time for an OpenAPI for Data
1. Challenges in AI Adoption
Despite the prevalence of AI tools, many marketing departments do not have a unified, strategic approach for more substantial projects involving artificial intelligence. There is a significant gap in creating an AI-friendly culture, emphasizing a data-first approach
1.1Lack of a Strategy
There are numerous tools that incorporate AI capabilities. However, they often get integrated on an ad hoc basis. This absence of a comprehensive approach to the use of AI stymies its potential by preventing individual tools from working together in order to fulfill larger marketing goals.
1.2 Cultural Shift towards AI
Cultivating an AI-friendly culture within an organization is crucial for successful adoption. Many businesses, particularly in marketing, may struggle with embracing this cultural shift, as it involves not only accepting AI as a valuable asset but also fostering a mindset where employees are open to leveraging AI tools for decision-making and problem-solving
2. AI in Specific Marketing Functions
Let’s take a closer look at how artificial intelligence (AI) is applied to specific marketing functions.
2.1 Advertising
AI is at the heart of marketing innovations. AI tools that combine audience segmentation and predictive analytics are used on social media platforms like Facebook as well as search engines like Google. AI-powered advertising tools are also more efficient than usual because they can enable businesses to target thousands of potential customers with various versions of ad content techniques.
2.2 Public Relations
In the world of public relations, AI plays a pivotal role in managing large media. It helps in connecting products with appropriate influencers, facilitates the creation of press releases, and determines the best channels for media coverage. AI not only simplifies these processes
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