Jana, it’s a pleasure to have you with us at MarTech Cube. To start off, could you give us a brief overview of your professional journey and what led you to your current role?
It’s a pleasure to be here! Yes of course, my first job out of college was working for a record label and while there I quickly took an interest in their digital department which led me to the path of digital advertising. After gaining valuable experience working on the publisher side, I ventured into the ad tech and programmatic space in 2009, during its formative years. Six years ago, I joined Cognitiv, a pioneering Deep Learning Advertising Platform, where I now hold the role of SVP of Partnerships. Our goal is to help brands ident...
Jana, it’s a pleasure to have you with us at MarTech Cube. To start off, could you give us a brief overview of your professional journey and what led you to your current role?
It’s a pleasure to be here! Yes of course, my first job out of college was working for a record label and while there I quickly took an interest in their digital department which led me to the path of digital advertising. After gaining valuable experience working on the publisher side, I ventured into the ad tech and programmatic space in 2009, during its formative years. Six years ago, I joined Cognitiv, a pioneering Deep Learning Advertising Platform, where I now hold the role of SVP of Partnerships. Our goal is to help brands identify and connect with consumers through advanced AI technologies.
How does the collaboration between Cognitiv and PubMatic enhance advertising efficiency for your clients?
Our partnership with PubMatic makes it possible for buyers to create and target content that is relevant to their brand, powered by the latest advancements in Large Language Models (LLMs). Our integration utilizes a dynamic deal ID enabling buyers to easily access content that aligns with their campaign goals.
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