MarTech Interview with Emily Barfuss, CMO at Ogury

Emily, please share your personal journey into the adtech industry and highlight key moments or challenges that shaped your career?
My professional journey was actually shaped by the lack of female representation I experienced at the start of my career, which was in the television industry, with a focus on traditional media. When I was still fairly junior, I was invited to present a project to the CEO for the first time. All of the department heads were invited to join, and as I looked around the room, I couldn’t help but notice that I was the only woman in a room of more than 20 people.

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What are the main barriers to inclusion in the adtech industry, particularly for women? Have you seen any shifts or changes in these barriers throughout your career?
While inclusion and representation are certainly shifting with more women in the industry, work needs to be done to ensure stronger representation – especially at the higher levels – as it still holds back many women in our industry. It is so necessary and important for our personal development. This will mean tackling the unconscious bias that still persists in the industry, negatively impacting recruitment, promotions, career progression, and access to learning opportunities. If we leave this unchecked, we will never see true equality.

As a leader in the adtech space, do you actively mentor women in the workplace? If so, could you share some insights into your mentoring approach and its impact on professional growth?
I really love mentoring other women in the industry. I’ve experienced first hand the power of having someone who can understand your struggles, and it’s important that those of us who have climbed the ladder make sure those coming next can as well.

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