Gains won during peak shopping season will turn to dust in 2024 unless app engagement is built all year round, argues Sue Azari, eCommerce Industry Lead at analytics firm AppsFlyer The 2023 holiday season gave app marketers many reasons to be confident. Smartphone use reached a tipping point over desktop, driving 51.8% of online sales over Black Friday in th...
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Marketing analytics is not just an investment in the collection of data; it’s an investment in understanding and delivering value to the customer, which is central to the success of any D2C or e-commerce business. As the direct-to-consumer (D2C) and e-commerce landscapes evolve, savvy businesses recognize the immense value of marketing analytics. Far beyond ...
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Tavern AI goes beyond mere chatbots by allowing users to shape and interact with AI-generated characters. By seamlessly blending the charm of chatbots with AI-driven storytelling, this evolution caters to modern users seeking experiences beyond the ordinary. Discover Tavern AI - An intelligent chat platform that is more creative than chai ai -- a captivating...
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