In the age-old art of marketing, digital terrain is forging a new method for brands to interact with consumers. As we look forward to 2024, the engagement of consumers in the digital sphere, specifically in marketing, cannot be missed. The importance of this interaction in the marketing activities’ revitalization and engagement cannot be overemphasized. Mark...
Building a strong online presence is no longer optional now. Everyone from small businesses to large giants is trying to make up for the instant attention in a congested arena, thus making it key to know how people get involved with their target audience. Concerning the issue, the digital engagement metrics fill in the gaps. By applying responsible user beha...
One significant area where sustainability meets MarTech is in the realm of performance marketing strategy. Businesses are optimizing their digital campaigns to not only drive sales but also to promote sustainable practices. By incorporating eco-friendly messaging and showcasing green initiatives, companies can attract environmentally conscious consumers whil...
In 2024, the convergence of sales and marketing functions has become imperative for businesses aiming to thrive in a competitive landscape. With the evolving dynamics of consumer behavior and technological advancements, a seamless integration of sales and marketing efforts is crucial. This integration is facilitated by leveraging innovative strategies such a...
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Greetings, Tony, can you please share a bit about your professional journey and how it led you to your current role as President of Pipeline360? I have been in the business of building, growing, and leading tech, data, media, and marketing services companies for over three decades. I’ve held leadership roles at Thomasnet.com, UBM TechWeb, VNU Media, The Holl...
Jesse, can you briefly share your background and how you became the head of employee experience at Rightpoint? For my career I’ve had a focus on driving engagement and efficiency for customers using innovative technologies. I joined Rightpoint 12 years ago in the role of General Manager for our new at the time Detroit office and was responsible for driving t...
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Can you brief us about yourself, your experience in the industry so far, and how it led you to become the VP of Partnerships at CallRail? I’ve had the privilege of being deeply involved in the partnership landscape for over a decade, where I’ve been able to gain extensive experience across various companies in the tech industry. Having worked with companies ...
Introduction Social media marketing has taken off in the healthcare sector in a way never seen before, using a variety of platforms to interact with consumers. The importance of social media marketing in revolutionizing healthcare outreach is emphasized by MarTech Cube. By using social media platforms wisely, healthcare organizations share vital health info...
Introduction As we have stepped into the digital era, social media has become an integral part of any organization to stay connected with its audience, and the healthcare industry is no exception. With the dependency on technology, social media platforms play the role of an open forum where hospitals, marketers, and healthcare professionals connect with the...
Emily, please share your personal journey into the adtech industry and highlight key moments or challenges that shaped your career? My professional journey was actually shaped by the lack of female representation I experienced at the start of my career, which was in the television industry, with a focus on traditional media. When I was still fairly junior, I...
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In sales offices across B2B organizations, AEs and sales leaders grapple with their CRMs, questioning their promised benefits amidst the daily grind. Sales leadership faces resistance from their teams, battling misconceptions about the CRM’s relevance. Meanwhile, sales folks on the ground wonder if CRMs can truly help them close business. At the core of this...
