Local SEO aids a small business in appearing in local searches for its goods and services on search engines. Local Seo is best known on Google's search engine results pages (SERPS) through Google Maps, Google Local and Standard Google search results. According to Google, prominent, distance and relevance all play a role in local SEO search ranks. For instance, a search for local SEO Services USA will bring up results in the United States that are more prominent, nearest to the searchers location, and more pertinent to the query.