How Salesforce Bots Are Transforming Customer Service Interactions?

As the world undergoes a paradigm shift powered by futuristic technologies like automation, Artificial Intelligence (AI) and Machine Learning (ML), customer expectations are fast changing. Customers today seek high-quality, personalized and seamless experiences while interacting with brands. They seek shorter wait times and effective handling/ resolution of their requests/ queries/ complaints/ feedback. They, especially the fast-growing demographic of millennial customers, want to feel valued by the brand and want their every interaction with the brand to be tailored, hyper-relevant and hassle-free.