Search Engine Optimization (SEO)
An essential digital marketing tactic is search engine optimization (SEO), which aims to increase a website's exposure in search engine results pages (SERPs). The main objective of search engine optimization (SEO) is to raise a website's organic (non-paid) traffic by raising its position for pertinent search terms. SEO is the process of optimizing a website for search engines like Google, which utilize sophisticated algorithms to assess the authority and relevancy of online pages.
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