In order to create a brand of high-end shoes, Tamara Melon launched Jimmy Choo Ltd. in 1996. The brand has expanded to include an iconic lifestyle company with a glamorous edge and a self-assured sense of fashion. Along with handbags, small leather products, scarves, sunglasses, eyewear, belts, fragrances, and men's shoes, women's shoes continue to make up the majority of the product line. The creative director is Sandra Choi, Mr. Jimmy Choo's niece. She is in charge of brand identity and the design of each label's product category. They have a shared goal of building one of the most coveted luxury brands in the world with CEO Pierre Denis. A little Jimmy Choo fantasy
